Thank you for continuing to choose Zesty as your monetization solution for building games in WebXR. Over the past year we’ve generated over $24,000 in revenue with games that have integrated our SDK. We are happy to have you with us as we take this next step towards improving our marketplace and growing our ad volume throughout 2023.
Please use the instructions below to assist you in migrating your SDK and updating your game component to the official release of Zesty Marketplace V2.
We are updating the Marketplace mainly based on feedback we’ve received servicing advertisers since March of last year. The Major differences from Zesty Market V1 are as follows:
While crypto payment processing is ideal in theory, the process of moving fiat into USDC has created a step of unnecessary friction for onboarding Advertisers. Games and Brands want to spend their time worrying about their banner creative or analytics and not a complicated money transfer process. With this in mind all payment processing will now be done using Stripe making it possible for Advertisers and Developers to pay and get paid directly to their bank accounts.
Previously Zesty Market stored all our banners and transaction data on-chain. This caused both Advertisers and Developers to incur multiple steps signing transactions or long waiting times for on-chain actions to complete. With Marketplace V2 all of our backend services have been moved off-chain to improve the user experience when interacting with your Account or the new Marketplace.
The Dutch-Auction pricing has been a confusing point for both Developers when pricing their auction times and for Advertisers in finding the best times to buy. In addition it requires Developers to accept every auction which has resulted in missed bids and a labor intensive bidding process for both sides. To alleviate this friction we have moved to a more standard Cost-Per-Click pricing strategy where Advertisers can set a daily maximum budget, which will then be spent till exhaustion based on the amount of clicks received. Overall we hope this change will save everyone time on both sides of the marketplace.
This migration will be a major breaking change which will make our old Marketplace V1 and our Marketplace V2 Beta app obsolete. We will continue to support the old marketplace apps until approximately April 30th, 2023 to provide ample time for developers to make updates.
<aside> 💡 Marketplace V1 will be supported at the following link till approximately April 30th, 2023: https://app-old.zesty.market/
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After this time any spaces which do not update will display the old Zesty default banners indefinitely and any links out may be broken. If at anytime throughout the migration process you need assistance or experiences any issues please don’t hesitate to reach out to our team at [email protected] or through our Devcoms channel on Discord.